Have you ever wondered why your digg or stumble traffic does not buy your stuff when on your website? Here is the foundation to my view on how you should go about converting social media users into buyers in theory. In later posts I will talk about how you should do this practically.
Previously I have been talking about The Mindset of an Online Consumer in Social Media in a previous entry. This entry however will take a deeper look into how you make your social media user become a returning customer just as you are converting your SEO-traffic today. If you are not converting your SEO-traffic today, well, then perhaps this will give you some insight too.
We've been hearing some requests lately for some really advanced, expert-level content, and this post is here to deliver. I've built up a short list of topics that deal with more cutting edge SEO, and if there's interest in this series, I'll try to make it a regular part of the blog. These tactics aren't black or gray hat (we're not advocates of that kind of thing), but they're very specific in use and tend to be at the opposite end of the "low-hanging fruit" basket.
Images and conversion rates correlate in quite an interesting way. In fact, they actually correspond to each other in multiple different ways — some positive and some negative. What matters most though is first recognizing that the images you use can have significant impact on your website’s conversion rate, and only then working to maximize the positive effects and minimize the negative.
